Lielbritānijas autobūves uzņēmums Roll-Royce Motor Cars paziņojis, ka tas palielinās investīcijas savā ražošanas vietā Gudvudā, tādējādi cenšoties nostiprināt savas saistības ar Apvienoto Karalisti.
Rolls-Royce Motor Cars ir atklājis, ka tas ieguldīs vairāk nekā 300 miljonus sterliņu mārciņu (359,84 miljonus eiro), lai paplašinātu savu rūpnīcu Gudvudā. Tas būtu viens no lielākajiem kapitāla ieguldījumiem kopš šīs ražotnes atklāšanas 2003. gadā.
Uzņēmuma galvenā mītne arī atrodas Gudvudā, un pagājušajā gadā tas saņēma plānošanas atļauju paplašināt tur savu darbību.
Lielākā ražotne, kas būs šī jaunā ieguldījuma rezultāts, nodrošinās papildu telpas Rolls-Royce Coachbuild un Bespoke projektiem. Šis ieguldījums tiek uzskatīts arī par apliecinājumu uzņēmuma stingrajai apņēmībai attiecībā uz Apvienoto Karalisti un turpmāku tirgus veidošanu šajā valstī.
Paredzams, ka ražotnes paplašināšana palīdzēs uzlabot Rolls-Royce ražošanas iekārtas, lai atbalstītu uzņēmumu, palielinot akumulatora-elektrisko automobiļu ražošanu.
Pašlaik Gudvudas rūpnīcā dienā tiek ražoti līdz 28 automobiļiem, un tajā strādā vairāk nekā 2500 darbinieku, tostarp amatniecības speciālisti, kā arī citi augsti kvalificēti ražošanas darbinieki. Arī Rolls-Royce Motor Cars ir vairāk nekā 7500 darbinieku, kas izkaisīti pa piegādes ķēdi Apvienotajā Karalistē.
Uzņēmums 2024. gadā piedzīvoja rekordaugstu gadu, kad pasūtījuma satura vērtība pieauga vidēji par 10 % uz vienu automobili gadā.
Arī uzņēmuma pārdošanas apjoms visā pasaulē pagājušajā gadā sasniedza trešo augstāko gada līmeni, kāds jebkad reģistrēts, proti, 5712 vienības. To galvenokārt veicināja spēcīgi pārdošanas apjomi Eiropā un Ziemeļamerikā.
Pagājušajā gadā Rolls-Royce Motor Cars laida klajā arī četrus jaunus modeļus, proti, Ghost Series II un Cullinan Series II, kā arī abiem modeļiem tika piedāvāti Black Badge varianti.
Uzņēmuma privātais vip klientu tīkls, kas ir ekskluzīvs, tikai ar ielūgumiem pieejams tīkls, 2024. gadā paplašinājās arī ar birojiem Seulā un Ņujorkā, kas papildināja jau esošās Šanhajas un Dubaijas atrašanās vietas.
Rolls-Royce Motor Cars izpilddirektors (CEO) Kriss Braunridžs paziņojumā presei uzņēmuma tīmekļa vietnē norādīja: “2024. gadā Rolls-Royce Motor Cars atkārtoti apliecināja savu kā autentiska luksusa nama pozīciju, radot sarežģītākos, personiskākos un vērtīgākos automobiļus savā vēsturē.
“2024. gada rekordlieli Bespoke rezultāti pierāda, ka mūsu klienti arvien vairāk pievēršas šim zīmolam, lai radītu arvien vērienīgākus un vērtīgākus automobiļus, tādējādi izbaudot Rolls-Royce īpašumtiesības, kas ļauj gūt izcilu un ļoti personalizētu pieredzi. Tas apliecina mūsu apņemšanos radīt vērtību mūsu klientiem un tiem, kam pieder mūsu uzņēmums.”
Lai gan uzņēmums 2024. gadā piedzīvoja rekordlielu gadu, piegādes ķēdes problēmas, kas ietekmē tehniskās apkopes grafikus un dzinēju ražošanu, turpināja radīt riskus. Arī pandēmijas ilgstošās sekas turpināja ietekmēt pārdošanas apjomus, kā arī piegādes ķēdes.
Tā rezultātā ir pagarinājušies gaidīšanas saraksti uz noteiktiem modeļiem, kas arī ietekmēja pārdošanas apjomus, jo īpaši ņemot vērā pašlaik automobiļu tirgū vērojamo pieaugošo konkurenci. Tomēr uzņēmums pievērš lielāku uzmanību arī pašreizējās produktu stratēģijas maiņai, lai uzrunātu gados jaunākus klientus.
Turklāt Rolls-Royce Motor Cars, tāpat kā citi luksusa automobiļu uzņēmumi, piemēram, BMW un Mercedes-Benz, arī saskaras ar patērētāju intereses samazināšanos, jo pircēji pašreizējā ekonomiskajā situācijā vilcinās veikt lielus pirkumus. Pieprasījuma samazināšanos ir veicinājuši arī tādi faktori kā augstākas procentu likmes un inflācija, kā arī vairākos galvenajos tirgos notiekošā dzīves dārdzības krīze.
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